What is CPA

Cost Per Acquisition, or “CPA,” is a metric that measures the marketing cost to acquire a paying customer on a campaign or channel level.

You can have a CPA to a form submission, phone call or sale, etc.

However, in this post I’m going to focus on the CPA for a sale. In other words; how much it costs in marketing, to get a boiler on the wall.

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We’re often asked; should I buy boiler leads?

In a nutshell; yes and no.

There are a number of factors that determine whether 3rd party leads will work for your home heating business. Unfortunately the best way to determine, is to test.

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