What is CPA

Cost Per Acquisition, or “CPA,” is a metric that measures the marketing cost to acquire a paying customer on a campaign or channel level.

You can have a CPA to a form submission, phone call or sale, etc.

However, in this post I’m going to focus on the CPA for a sale. In other words; how much it costs in marketing, to get a boiler on the wall.

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British Gas have updated their website recently with the facility for visitors to buy their combi-boiler online. This is no doubt in direct response to companies such BOXT, Heatable and Worcester Bosch’s new Fast Track service.

Unlike BOXT and Heatable, British Gas still offer visitors the facility to book a home survey, as well as get a quote online. This is a good move as not everybody is ready to buy a boiler online. Read more

This week BOXT sent out an email to installers announcing they’re now working with Vaillant boilers. In addition, they boasted that they’re offering installations to Vaillant engineers.

BOXT are delighted to announce we are now working with Vaillant boilers!
The BOXT network of accredited installers is now expanding to include Vaillant engineers.
Email from BOXT to installers

The tone of the email reads as though this is an official partnership. The message explicitly says “working with Vaillant boilers”. Naturally the announcement caused quite a stir with Vaillant installers who took to social media to air their grievances. Read more

We’re often asked; should I buy boiler leads?

In a nutshell; yes and no.

There are a number of factors that determine whether 3rd party leads will work for your home heating business. Unfortunately the best way to determine, is to test.

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Being a marketing company to tradesmen, we keep a keen eye on what our clients competitors are up to. Once a week, typically on a Friday, I take a look at what each company is up to.

As Hometree were a topic of conversation during a meeting with a new client earlier this week, I figured I’d check them out.

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